Monthly Archives: March 2016

National SEO For Franchises

Use Google Trends To Move Your Customer Base From Local To National for Multiple Location

Source: Tom Johnston National

national SEO for franchisesWhen it comes to marketing campaigns using search engine optimization, Google Trends is a research tool that provides amazing amounts of information. Unfortunately, most people are not getting much out of it, when they could take their company to the next level.

Local SEO strategies have already been mastered by many small businesses. However, ranking on a national level remains an unsolved mystery for most. However, the good news is that regional information is available on Google Trends and you can begin working on a series of local campaigns to move your company into the national spotlight. There is no reason to continually do the same thing over and over again, when the solution is already available.

Interest Level Over Time

Enter a search phrase you are interested in ranking for at Google Trends. Select a time frame that is suitable for your industry and check to see that your location is in the United States.

As my search phrase, I’ve used “responsive web design” in this example. The interest over time is shown in the graph above and illustrates the trend of the phrase. You can determine whether or not continuing to use the phrase is optimal in your case.

In order to drill down to local levels, the City View is available with just a toggle. You will discover you will find the places where there is a high level of interest in your targeted search phrase.

Google Trends lets you look at the top related phrases and keywords that are rising statistically. This section is located at the page bottom and is a great spot to get alternative suggestions if they keywords you are currently using are declining in interest.

Using This Information In A Nationwide SEO Campaign

The majority of small businesses begin by targeting traffic in the area they are located. However, you can get more out of your SEO campaigns by locating regions and populations that have high interest in the types of products and services you provide. A business increases its chances of succeeding by localizing efforts at link building and specifically targeting these areas using landing pages designed for that purpose.

You gain the opportunity to became an industry contender on a national basis by broadening your goals for SEO when you apply Google Trends to your campaigns for marketing on the Internet. It is no simple matter to gain an online presence on a national level, but you can quickly acquire incredible rankings on a national basis by taking advantage of Google Trends information and focusing your efforts based on that information.

Take a look at How to Use Google Trends for SEO by Chuck Price for a more in-depth and broader Google Trends review.…

Photo Booth SEO Marketing in Riverside

How To Find The Best Photo Booth Rental SEO Company In Riverside, CA

When your livelihood depends on the success of your business, you can’t trust just anyone to handle your SEO needs. You could try to do your own optimization, but that is often a waste of your precious time, and every day spent working on SEO is a day of income lost. When you have the right SEO company, it can help your Riverside, CA business succeed in ways you never dreamed. However, this is only if you find just the right company.

Once you have narrowed the field to local SEO companies, you will find that there are still many to choose from. To help you weed through the sea of choices, here are some tips:

1. A reputable company is able to deal with many types of budgets. Not every business needs a huge budget for SEO or extensive in-depth service. A good SEO company knows this, and will have a wide variety of choices when it comes to service, so businesses large and small can get what they need at a good price.

2. The SEO process should include a detailed site analysis. A company that really knows its stuff will be able to look at a site analysis and be able to devise new ways of improving your search ranking.

3. Search Engine Optimization includes using select keywords to improve your site’s ranking. Any company you are considering for services should be able to provide good keywords for your website to use, as well as optimize the keywords you already have in use. In addition, they should help you find and rank for niche keywords so you can get an edge over your competition.

4. Every company should consider customer service to be a core value that is held to high standards. If you have any concerns or questions about your service, you need to know that you will be able to contact the SEO company and have them addressed in a timely manner. You should never have to sit around waiting days for a response.

5. Communication is key when selecting your SEO company. The company should be able to contact you quickly to ensure they always have a direct line to the person they are working with.

6. A truly professional company is also able to work independently, and they shouldn’t be bothering you with questions around the clock. A good SEO company is able to sit down with you once to discuss your needs in depth, and then know what they need to accomplish. While they should always be willing to contact you with questions, you don’t want a company that is having to clarify every step of the way.

7. A solid company should be able to provide you with printed reports with details of your website’s performance and shows the success. You don’t want to pay for a service if you can’t see results. You should be able to see exactly where your money has been spent, and be able to see improved search rankings. If a company does not offer these reports, keep looking – they are not worth your time.

internet marketing photo boothThe perfect photo booth rental Riverside SEO company exists, you just need to find it. When you understand what SEO experts should do, you will be able to find the right one to fit your needs. Choosing the most inexpensive service may seem like a smart idea, however, it’s important to remember that you often get what you pay for.…

Businesses In Riverside, California Can Benefit From SEO And Internet Marketing

Businesses In Riverside, California Can Benefit From SEO And Internet Marketing

riverside-seoAn online business’ success is determined by two vital factors: SEO and Internet marketing. The competition for customers in Riverside California is intense because practically every business in the area now has an online presence. The best and biggest share of the online market goes to those companies that have solid Internet marketing strategies in place and that perform search engine optimization. Sites that are properly optimized for search are easier to use and more visible to search engines. On the other hand, Internet marketing is done to generate additional traffic to the business website by reaching out to a larger audience and increasing the return on investment.

Your business should take on Internet marketing and SEO for these reasons:

1. Online visibility and exposure is increased by SEO. You will earn higher search engine rankings the more visible you are online. Expect your traffic to increase when you have pages that have been optimized because you will have a greater chance of turning up on page one of the search rankings. Pages displayed on the first few results pages get more hits on search engines such as Yahoo!, Bing, and Google.

2. High rates of conversion matter. The search engines have an enormous amount of traffic flowing through them. When your site is optimized, your chance of converting this traffic into potential customers rises. You’ll realize profit scores due to more returns on investments (ROI) due to higher conversions. Load times on optimized pages are shorter on computers, search engines, and portable devices. Sites that have been optimized for mobile simply get more traffic on tablets, iPads, and smartphones than sites that have not been optimized.

3. Your competition should be blown out of the water. There is an abundance of companies all over the web who are offering similar products and services. When your business website is optimized, you can out compete with your rivals in business. Businesses with high ranks on search engines have a bigger share of the online revenue because they have more exposure. In addition, you will dramatically increase your conversion rate when you also include email marketing, video content, articles, and blogs on the Internet.

4. The cost of marketing on the Internet is low. Traditional advertising on television, in print, and on the radio is very expensive, while Internet marketing costs just a fraction. To post advertisements, you don’t have to spend thousands of dollars. Once you develop an effective online marketing campaign, using video marketing, press releases, blogs and social media, you will make your goals. Understanding how to effectively market on the Internet puts you into competition with the big boys.

5. Awareness of your brand increases. You brand will become easier to market when you get higher search engine ranks. These higher ranks give people the idea that your products are well known to people all over the Internet and of high quality. In addition, you can boost your brand awareness by using social media as part of your Internet marketing campaign to extend your reach. Google Places is a good place to register your business because it will build your brand further and make it easier for people to find your business.

Some of the top ways of marketing and optimizing your online business include creating mobile friendly websites, email marketing, blogs, social media marketing, and video marketing. Your business is missing out in a major way if you have not yet embraced these chances to optimize your website.…